FREE brand concept contest!!


Hooray! I’m so glad that you’re entering the Brand Concept Contest! We’re going to have a lot of fun!

If you’d like to participate in the contest, register below by submitting your name and email address.

Within an hour, you’ll get an email from with a link to a Google form where you’ll find all of the companies and their brand messages.

I encourage you to write those down, work on them, and then, when you’re done, go back to the form and insert your answers.

Once you’re done, submit the form.

Ensure you’ve submitted the form no later than midnight CT on Wednesday, October 10, 2018!

The winner will be announced during the week of October 15, 2018. If you win, you’ll be contacted by me, directly.

Learn more about the contest here!

The Contest Summary:

As a reminder, you’re going to be given 25 popular brands and their brand messages, and you’ll have the opportunity to take a stab at what you think the Brand Concept might be behind each one.

If you want a reminder of what a few Brand Messages translated to Brand Concepts look like, take a look at the images and notes under the images in the post HERE.  

There are no right or wrong answers because companies do not publish their Brand Concepts.  Some companies don’t even share them outside their innermost branding circles. So the closest ones, in my assessment, will win.

The Prize:

I will work with you to create your own Brand Concept!

Here’s how that will work:

  • First, you’ll get exercises to complete.  You’ll do those and return them to me.

  • Second, I’ll review the exercises and then have a session with you.  

  • Third, I’ll create a brand message and Brand Concept for you, and send that over to you!

Now, if you’ve already been through my Brand Identity Process and already have a Brand Concept, I’d still LOVE for you to play in the contest and you can do one of the following two things if you win: 1) Gift this to someone else, or 2) Turn it in, in exchange for TWO Strategy Sessions with me.

The value of this is about $800!  Pretty awesome, right?


Enter for the contest here


NOTE: You cannot participate in the contest without being registered.

Thanks for having fun with me!

Feel free to hang around on the site and, as always, let me know if I can support you, in anyway!

Welcome to my Hacienda!